Title Block Analysis

I carried out a research to find 3 different titles of different styles. The reason for carrying this research out so that I would be able to differ different styles as well as the way it has been compositioned so people can tell what type of magazine it is, for example the first one I analysed is originally from a Classical Magazine because of the simple style and composition it has.

The genre of this music magazine is likely to be classical, the colours used in the title font tell me that the the magazine is simplistic and plain, it's not too eye-catching or vibrant unlike other magazines like Rolling Stones or NME. These have been used to represent the era of classical music. The font is also simple, not too edgy or creative; it's trying to connote the idea of old, simple music, to remind the audience of what it’s like, it wouldn't be ideal to use something too cool to represent something that is classical. The title, 'MOJO' conveys the idea of the 60's where people used to use such word to describe their mood, e.g. to dance, without Mojo their mood would be depressing. The audience are obviously people who enjoy listening to the classics; the title tells the audience that singers like The Beatles, Michael Jackson and David Bowie will be featured in the magazine.

The genre of this music magazine will likely be (Country) Soul, Pop and/or Blues. Red stands out to capture the audience’s attention; it has a Silver outline to make it seem important. The font, is rather western, and conveys the idea of folk or cowboys. This has been used to tell the audience that the magazine will include country music. The title, 'Rolling Stone' conveys the idea of loneliness, and at same time adventure, it also has that rock vibe into it. I believe that Rolling Stone can mean you are the top of the popular culture, and your image represents what is 'in' or the trend nowadays. You might be in a popular band or solo-artist. I expect that there is a wide range of target audience because Rolling Stone is just not one music genre, but a lot, although its not as retro, and its aimed at the adults than the teenagers. Although those who haven’t read the magazine might have second thoughts, because the font has a western or classical appearance to it - it’s neither retro nor flashy.

According to the title block the genre of the music is definitely Pop, R&B and Punk Rock. The colour schemes consist of red, white and black which creates a funky, hip-hop appearance which will appeal to a lot of audiences. The font is big and bold, which stands out, it connotes the idea of NME as this big, amazing and popular music industry, and the fact that the word 'Express' means to deliver or send a message, in their case, the most updated magazine in the UK. NME is an idiom of New Musical Express; it says NME, which makes it sound like 'Enemy', an opponent to other music magazines. The target audience is likely teenagers; the title has a bold, hip-hop and urban style which suits teenagers currently, as they listen to Pop and R&B. Other than that it doesn't really inform WHO exactly the specific target audience is, but it’s for a wide range of people who listen to music.