AUDIENCES AND INSTITUTIONS

BAUER

Bauer owns a wide range of magazines, of the popular gossip magazines such as Heat and More! As well as other magazines like Men's Magazines (FHM), Equine (Your Horse), Photography (Digital Photo). So all in all, Bauer produces a vareity of Niche and Mainstream magazines which means that their company extends to a lot of parts of the market. Additionally because their company has linked to niche and mainstream magazine, they have a major amount of audiences as they opened up to different interests and hobbies. As a result Bauer has out done themselves by targeting a wide range of people whether its small or big. Bauer's media group is extremely large, they hav e linked many of its magazines to radio and TV like Kerrang because they have radio stations too as well as TV programmes which they own. A lot of their magazines have online sites which you can purchase etc, some are even availab,le on phones. Therefor their whole industry is pretty big.

IPC MEDIA

IPC Media also makes a lot of different genres of magazines, such as music, fashion and television magazines. Moreover they also have niche markets in their business such as boating and hunting magazines for the smaller and specific audiences. The target audience for a television would include a wide audience, as most people watch television but don't watch certain channels, but if they do they would want to know what happens next week or an update of it. However if it was niche market magazines, like shooting gazette the audience is more specific as it is aimed at people who enjoy wildlife or hunting shows, and this is targetted to mainly men. Their business also relates to Bauer because they have different industries linked to their business as they produce a lot of magazine, they too also have websites so people can access their magazines from the internet rather than buying the magazine from the shop

BBC MAGAZINES

BBC Magazines are produced by the BBC but published by immediate media co. They have a wide range if of magazines again for many different markets as well as the targetted audience, but not many like Bauer. They have magazines mainly for niche markets such as gardening. They also produce a lot of television shows that are popular and famous today like Dr Who Adventures and Top Gear which i believe has a great amount of audiences. As they also have children's magazines, the majority of audience their magazine will get are teenagers or children. Some magazines are targeted to adults however, like match of the day is mainly men, and teenagers too who enjoy football, and because football is the iconic sport in the UK it will recieve a lot of audiences. BBC is the source of most British television, therefore this brand is well known to british audiences. There are links to BBC as they are a big brand, they have online access as well as radio stations and a number of television stations and magazines.

DEVELOPMENT HELL

Development Hell is not a mainstream magazine business, their magazines aren't as big or known as other magazines, additionally they only produce two magazines. Which is The Word and Mix Tape. Mix Tape applies to a niche market of the music industry, it targets people who are interested in dance music. However even though dance music is really popular, other magazines are more mainstream than DepHell. The word is a media magazine which talks about the aspects of media; music, television and books. This magazine will likely be mainstream but i doubt that since their business isn't big enough, they wouldn't be popular. The overall brand image is basically all about the media involved in magazines that talk about other sections of the emdia, they are known for what they write based on the genre. The links they have to other media is the internet, but not linked to anything else

Title Block Analysis

I carried out a research to find 3 different titles of different styles. The reason for carrying this research out so that I would be able to differ different styles as well as the way it has been compositioned so people can tell what type of magazine it is, for example the first one I analysed is originally from a Classical Magazine because of the simple style and composition it has.

The genre of this music magazine is likely to be classical, the colours used in the title font tell me that the the magazine is simplistic and plain, it's not too eye-catching or vibrant unlike other magazines like Rolling Stones or NME. These have been used to represent the era of classical music. The font is also simple, not too edgy or creative; it's trying to connote the idea of old, simple music, to remind the audience of what it’s like, it wouldn't be ideal to use something too cool to represent something that is classical. The title, 'MOJO' conveys the idea of the 60's where people used to use such word to describe their mood, e.g. to dance, without Mojo their mood would be depressing. The audience are obviously people who enjoy listening to the classics; the title tells the audience that singers like The Beatles, Michael Jackson and David Bowie will be featured in the magazine.

The genre of this music magazine will likely be (Country) Soul, Pop and/or Blues. Red stands out to capture the audience’s attention; it has a Silver outline to make it seem important. The font, is rather western, and conveys the idea of folk or cowboys. This has been used to tell the audience that the magazine will include country music. The title, 'Rolling Stone' conveys the idea of loneliness, and at same time adventure, it also has that rock vibe into it. I believe that Rolling Stone can mean you are the top of the popular culture, and your image represents what is 'in' or the trend nowadays. You might be in a popular band or solo-artist. I expect that there is a wide range of target audience because Rolling Stone is just not one music genre, but a lot, although its not as retro, and its aimed at the adults than the teenagers. Although those who haven’t read the magazine might have second thoughts, because the font has a western or classical appearance to it - it’s neither retro nor flashy.

According to the title block the genre of the music is definitely Pop, R&B and Punk Rock. The colour schemes consist of red, white and black which creates a funky, hip-hop appearance which will appeal to a lot of audiences. The font is big and bold, which stands out, it connotes the idea of NME as this big, amazing and popular music industry, and the fact that the word 'Express' means to deliver or send a message, in their case, the most updated magazine in the UK. NME is an idiom of New Musical Express; it says NME, which makes it sound like 'Enemy', an opponent to other music magazines. The target audience is likely teenagers; the title has a bold, hip-hop and urban style which suits teenagers currently, as they listen to Pop and R&B. Other than that it doesn't really inform WHO exactly the specific target audience is, but it’s for a wide range of people who listen to music.

Planning a Music Magazine

My target audience are both teenagers and adults of both genders (15+). Those of who listen to Classical Music, although it's not a popular genre for teenagers as they mostly listen to mainstream genres such as Pop and Rock. However I will be targetting this magazine to that specific range of audience (Those who listen to Classical Music).According to my questionnaire, Pop had the same amount of votes as Classical, But I wanted to go for something different and unique rather than doing something thats too Popular. This is why I have chosen Classical.It will be released every fortnight, the reason for releasing it every two weeks is to keep the consumers updated with the magazine as well as keeping them to stick with my magazine. If it was released monthly I would believe they’d buy other magazines or possibly forget my one, losing profit and buyers. My magazine will cost £1.00, as my target audience are Teenagers and Adults, so It's affordable for both target group. I believe most of my buyers will at least have a job, if not; at least they can afford the magazine at a fair price. Moreover my magazine will be glossy like Q Magazine, because I want to attract the audience by making my magazine look so appealing and eye-catching by making it look presentable and neat. Furthermore, most magazines are glossy because the texture is smooth and comfortable to use, whereas the newspaper is rather rough and it can get ripped easily because of the fragile material.
My house style colour scheme will consist of Red, Black and White, the fonts will be Myriad Pro as it looks classical and simple.

SurveyMonkey

I took printscreens of certain questions on my monkeysurvey which i think is pertinent for my music magazine. This would benefit me in creating my magazine because its easier to know what type of music teenagers listen to. Furthermore it would help me create the design of my magazine to appeal to my target audience.

Question 3-When do you buy magazines?
The results are even. Therefore i would have to make a decision whether to release it every fortnight and every month. Its most likely that i would release my magazines every fortnight. The reason for this is to keep the audience not only updated, but to make them keep buying it. Otherwise if it was to release every month, i believe i would lose customers.

Question 4- How much do you pay for your magazine?
Most people would prefer to pay between £1-£3. I would sell it for £1.50 to make it a fair price.

Question 5- Would you enjoy the magazine more if it had entertainment such as mini games and/or comics?
People prefer to have the magazine to include comics and/or mini games. I believe this is a good idea to keep them occupied and enjoy the magazine more in a fun way.

 Question 6- What promotional features would you prefer for the 1st issue of the magazine?
Question 7- Would you be more tempted to buy the magazine if it had some sort of promotional chance? I.e. A concert for tickets.

People are more tempted to buy the magazine if it had some sort of freebie inside the magazine as well as a chance to obtain/win a ticket for the latest concert. I believe this would be a great way to draw in audience.

Question 8 - What type of music genre do you listen to?

According to my survey, 5 people ticked Pop, but 7 people ticked 'Other' so this means that they wanted something rather than Pop. I would consider using Classical as my genre, as Pop is popular and I would rather go for something that is different and Niche.