AUDIENCES AND INSTITUTIONS

BAUER

Bauer owns a wide range of magazines, of the popular gossip magazines such as Heat and More! As well as other magazines like Men's Magazines (FHM), Equine (Your Horse), Photography (Digital Photo). So all in all, Bauer produces a vareity of Niche and Mainstream magazines which means that their company extends to a lot of parts of the market. Additionally because their company has linked to niche and mainstream magazine, they have a major amount of audiences as they opened up to different interests and hobbies. As a result Bauer has out done themselves by targeting a wide range of people whether its small or big. Bauer's media group is extremely large, they hav e linked many of its magazines to radio and TV like Kerrang because they have radio stations too as well as TV programmes which they own. A lot of their magazines have online sites which you can purchase etc, some are even availab,le on phones. Therefor their whole industry is pretty big.

IPC MEDIA

IPC Media also makes a lot of different genres of magazines, such as music, fashion and television magazines. Moreover they also have niche markets in their business such as boating and hunting magazines for the smaller and specific audiences. The target audience for a television would include a wide audience, as most people watch television but don't watch certain channels, but if they do they would want to know what happens next week or an update of it. However if it was niche market magazines, like shooting gazette the audience is more specific as it is aimed at people who enjoy wildlife or hunting shows, and this is targetted to mainly men. Their business also relates to Bauer because they have different industries linked to their business as they produce a lot of magazine, they too also have websites so people can access their magazines from the internet rather than buying the magazine from the shop

BBC MAGAZINES

BBC Magazines are produced by the BBC but published by immediate media co. They have a wide range if of magazines again for many different markets as well as the targetted audience, but not many like Bauer. They have magazines mainly for niche markets such as gardening. They also produce a lot of television shows that are popular and famous today like Dr Who Adventures and Top Gear which i believe has a great amount of audiences. As they also have children's magazines, the majority of audience their magazine will get are teenagers or children. Some magazines are targeted to adults however, like match of the day is mainly men, and teenagers too who enjoy football, and because football is the iconic sport in the UK it will recieve a lot of audiences. BBC is the source of most British television, therefore this brand is well known to british audiences. There are links to BBC as they are a big brand, they have online access as well as radio stations and a number of television stations and magazines.

DEVELOPMENT HELL

Development Hell is not a mainstream magazine business, their magazines aren't as big or known as other magazines, additionally they only produce two magazines. Which is The Word and Mix Tape. Mix Tape applies to a niche market of the music industry, it targets people who are interested in dance music. However even though dance music is really popular, other magazines are more mainstream than DepHell. The word is a media magazine which talks about the aspects of media; music, television and books. This magazine will likely be mainstream but i doubt that since their business isn't big enough, they wouldn't be popular. The overall brand image is basically all about the media involved in magazines that talk about other sections of the emdia, they are known for what they write based on the genre. The links they have to other media is the internet, but not linked to anything else